Quay has found significant success as a businesswoman in the music, pop culture, and fashion industries, having worked with well-known figures such as Khloe Kardashian and Justin Bieber. In 2017, she expanded her business ventures by becoming a minority owner of Barnsley, entering the world of sports. Initially, the investment seemed promising, but it soon became apparent that there were issues within the club. Despite the challenges, Quay remained invested in the future of Barnsley, expressing her hope for the club to achieve promotion to the Championship.
She lamented avoidable errors in the game and emphasized the importance of the FA Cup, referring to it as the most prestigious football tournament globally. Quay highlighted the two different approaches to investment: one for financial return and the other for personal and professional fulfillment, where the club’s community spirit and intangible rewards held significant value. Being an investor in Barnsley Football Club was described as a priceless experience, demonstrating a strong sense of belonging to the community.