Darts star Luke Littler plans to trademark his name in order to prevent others from profiting from his celebrity. This will allow him to use his name on products such as darts, shirts, and hoodies. He has established a firm, Luke Littler Darts Limited, to manage his business affairs.
The 17-year-old Littler gained widespread attention after earning £200,000 in prize money and reaching the final of the World Darts Championship, where he was ultimately defeated by world No.1 Luke Humphries. He has also registered his company with Companies House.
Despite his young age, Littler is subject to taxes on his prize money, with 45% going to the Chancellor. After tax and national insurance deductions, he will take home just over £116,000 from his £200,000 winnings. Investment platform Saxo’s boss Andrew Mangion advised Littler to seek professional financial advice given the significant amount of money he has received.
In addition to managing his finances, Littler has expressed plans to treat his friends to a trip to Alton Towers or Blackpool and is hopeful of receiving a new car from his sponsor, Skoda. Littler’s rise in the darts world has coincided with a surge in popularity for the sport, with an increasing number of Brits taking up darts compared to other sports such as golf and fishing. It is estimated that around 65 million people worldwide regularly play darts, with millions of Brits participating in the sport at home, in pubs, or at competitions.
